Tag Archives: rhetoric

A little more on ethos-building: rhetorical devices that can make your writing more credible


When I wrote about strengthening your credibility I neglected to mention a couple of rhetorical devices that can help boost your ethos. “But what’s a rhetorical device?” No, a rhetorical device is not a speech-writing machine. First, rhetoric is the … Continue reading

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The pillars of effective writing: Ethos, Logos, Pathos


In architecture, a pillar holds up the building. Effective writing has pillars as well: fundamental principles that hold it all up. Aristotle studied the art of effective communication—he and his fellow philosophers called it rhetoric—and identified three basic things that … Continue reading

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