Tag Archives: credibility

A little more on ethos-building: rhetorical devices that can make your writing more credible


When I wrote about strengthening your credibility I neglected to mention a couple of rhetorical devices that can help boost your ethos. “But what’s a rhetorical device?” No, a rhetorical device is not a speech-writing machine. First, rhetoric is the … Continue reading

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Strengthening the pillars—Ethos, or “a reason to believe”


A while back, I introduced you to (or reminded you about) the pillars of effective communication: Ethos, Logos, and Pathos. (Here’s a quick refresher: ethos is your credibility, logos is the evidence and logic you use, and pathos is the … Continue reading

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