What they’re saying:
“Deft, generous, wise and insightful, Roy Jacobsen’s experience-based blog is one of the best bangs for the click that any writer will find on the Internet.”—Arthur Plotnik
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Category Archives: Audience
“Ideas are not really alive if they are confined only to a person’s mind.”—Nancy Duarte One of the most beautiful parts of writing (or of speaking) is what I call idea flow. That is, writing is a pipeline that allows … Continue reading
Writing well is more than just being good with words. You have to weigh factors like what your message is, what are the likely emotions that it will evoke, and who you’re delivering the message to. With those thoughts in … Continue reading
I’m betting that much of what you write ends up in email messages, or on the web. If that’s the case, Jakob Nielsen has some advice for you, based on his studies of how people read email and web pages.
Laura Miller has started reading far more books than she’s finished. Over at Salon.com, she offers her list of the things that keep her reading. I can tell you why I keep reading, and why I don’t, why I recommend … Continue reading
Louis L’Amour is one of America’s most popular authors, with more than 100 books to his credit, all of which are still in print, and almost all of which have sold more than a million copies. For my last birthday, … Continue reading
Do you have a clear picture of who you’re writing to? If you don’t know your audience, you might make some fundamental mistakes. Mistakes that will keep your writing from being effective. Why do we need audience analysis? Regardless of … Continue reading
Before you begin writing something, ask yourself this: What’s the cost, and what’s the value? Everything you write has a cost. This cost matters more in a business context, but it’s still present, regardless of what you’re writing, and why. … Continue reading
It’s Rule Zero, because it’s the rule you apply before you touch the keyboard, before you pick up your pen or pencil and make a mark on the page. Answer this question: Why are you writing? You could fill a … Continue reading
Yet another reason to use plain language: People are more likely to find you and your information on the web. Think about the last time you were looking for information on the internet: What did you turn to first? I’m … Continue reading
"You must be aware that your reader is at least as bright as you are." —William Maxwell