Lee LeFever of Common Craft has an interesting blog post about social media sites like Facebook and Twitter, and has borrowed some ideas from the systems dynamics field to evaluate them.
I can’t help but think about the whole idea of stocks and flows, borrowed from the field of systems dynamics. I wrote a series a while back about it – but the basic idea that online communication has two states – active and static. For instance, when a blog post is posted, it’s active – it flows through the blogosphere, through rss readers, etc. After a while, it becomes archived and static – stocked for future reference. Online content flows and then becomes stocked.
What kind of content are you writing? Mostly active—flows—or static—stocks?